Monday, January 23, 2012

Richemont’s Shanghai Tang celebrates the year of the Dragon with Imperial style

The current trend for luxury fashion brands comes down to two words; consolidation and China.

Outside of a handful of exceptions, most major luxury brands seem to have been purchased by either the LVMH group, or PPR. So it comes as no surprise that a few years ago Shanghai Tang was purchased too but not by either of these powerhouses.

Compagnie Financière Richemont or as it’s known: Richemont is the parent company of such names as Cartier, Van Cleef & Arpels, Dunhill, and approximately 20 other brands. With an emphasis on European businesses they do not appear in the US press as often as the two, but it they are indeed growing. They have even managed to tap into one of Ralph Lauren’s new brands - fine watches & jewelry found at .

Back to Shanhai Tang. In preparation for the Year of the Dragon they expanded their offering of mythical beasts on everything imaginable. Here are some of my favorites.

The Imperial Table Collection is a dining collection drawing its inspiration from the grandeur of Chinese Emperors' dining traditions and it features the Dragon, emblem of the Emperor and most auspicious symbol of great power, and perfect celebration of the Chinese New Year of the Dragon.

Dragon bowl and spoon set
Dragon chopsticks with rests (set of 2)

Dragon Champagne Bucket
Silver plated handles add an elegant finish to this Dragon Champagne bucket and brings you the taste of luxury. Made of brass with silver plate.

Photos courtesy of the company's website

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