Thursday, October 20, 2011

Time for Marimekko to Shine


Many Americans were first introduced to the classic Finnish design house when Jacqueline Kennedy wore several Marimekko dresses throughout the 1960 US Presidential campaign. The fashion statement was thought to have softened her look and shift public opinion in a favorable way at a key moment in history.

Since then there’s always been a representation of Marimekko in Crate & Barrel and the small shop on Madison Avenue. Now just in time for the company’s 60th anniversary a new 4,000-square-foot Fifth Avenue location has opened in the Flatiron District that offers the complete product assortment.

This is the only US store where the complete collection of fabrics and tableware, clothing, bags, furniture, and accessories will be available under one roof.

Shopping the collections on-line offers a very clever take on web navigation: Nest- for home furnishings, Wear- for fashion, Carry- as in bags & umbrellas, and finally Make- for the DIY folks and interior pros that want fabric by the yard in various finishes including a water proof coating.

So just as the days become shorter and the landscape shows a sign that winter is on its way, many American homes are about to get a bright jolt of color.

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