Two Designers Cross-over Into New Territory

American fashion designers have a long history of taking their brands into the home furnishings arena; Donna Karan and Ralph Lauren are prime examples of success stories. However it is not often we see a home furnishings designer dare to shift gears into the fast and fickle business of ready-to-wear.

Jonathan Adler has done just that. He put his playful stamp on his first fashion collaboration with the premium denim company 7 For All Mankind. The collection will be launched in May. It combines the great 7FAM fit with Adler's signature patterns and motifs and themes inspired by getaway spots such as Long Island and California’s central coast.

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Fashion photographs care of In Style magazine
www.7ForAllMankind.com


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Dima Loginoff who is showing at the Milan furniture fair’s Salone Satellite was recently named Young Designer of the Year at the Elle Décor International Design Awards 2010. His new Dounyasha chair design is a bold leap into the furniture business.

What makes Dima’s story unusual is that his career path included more than a decade of working as a hair stylist and then he trained at the Moscow Int’l Design School. His portfolio consists of more than two dozen designs. The Satellite hall is a place where prototypes are displayed and manufacturers shop the designs in hopes of committing to production contracts.










www.dimaloginoff.com