With more than 4 million babies born each year in the United States it’s no wonder that many home retailers are layering in children’s merchandise to the mix.
Who buys children’s toys and items for the nursery? Grandmothers enjoy this type of splurge buying more than anyone else. Then there are the expecting parents along with their friends all ready to celebrate a new addition to the family.
It comes as no surprise that the oldest luxury department store in Manhattan expanded their children’s department in a big and bold way.
Bergdorf Goodman is the last of the old-world luxury department stores in New York City and has been in business for more than one hundred years on the same site where the old Vanderbilt mansion once stood. Henri Bendel was never the same after being scooped up by Les Wexner and their move away from the intimate 57th Street location. Lord & Taylor is desperately trying to stay in business and strayed from its luxury roots long ago.
Bergdorf’s new Children's Department was launched this past month on the seventh floor within the expansive home furnishings area and is called LITTLE BG. It features clothing and accessories in sizes from newborn through six. The department also offers exclusive collections from Le Guignol, Le Nouveau Ne, Tartine et Chocolat, Little Marc Jacobs, Baby Dior and others.
‘Special occasion’ dressing is offered for both boys and girls, either off the rack or custom made-to-order. The department also includes a unique collection of handmade toys and gifts from around the world.
Shown here:
Gucci sneaker $195
Jay Strongwater rocking horse frame embellished with Swarovski® crystals $395
www.BergdorfGoodman.com
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