-NEW YORK
The legendary fashion designer and one time German Princess, Diane von Fürstenberg has signed with Springs Global to design a line of home furnishings including, bedding, bath, and tabletop that will debut in spring 2011.
For Springs Global it is the first high-profile licensed program the company has had in many years. It is well known for its Wamsutta and Springmaid brands of bed linens. This week Springs launched a new luxury linen brand called the Court of Versailles at Maison & Objet. It’s a licensed collection made in partnership with the Palace of Versailles foundation.
The DVF program will debut with a collection targeted at the department and better specialty store channels. Von Fürstenberg said she had waited a long time to do a home line like this, holding on for the right moment and the right partner.
"Since my business is so textiles driven,” she said to Home Furnishings News, “this is a natural for me. But what had held me back is that the distribution of home products is so odd.”
www.Springs.com/
www.dvf.com/
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